Reproductive responsibility has long been seen as a women’s issue, with invasive options like tubal ligation, daily hormone-packed birth control pills and painful IUDs. Be every woman’s ultimate fantasy; take responsibility and get a vasectomy.
Verified Vasectomies
Introducing the Verified Vasectomy Icon on Bumble profiles, signaling men who’ve taken the step to prevent surprise pregnancies and share the contraception load. What’s sexier than that?
Game Time = Down Time
Victoria’s Secret is taking over March Madness concessions to promote vasectomies during the tournament’s busiest season (March is statistically the most popular time for men to get snipped). Fans can enjoy a lineup of wiener-themed snacks like corndogs, popsicles, and pickles and light conversation with the angels about how hot vasectomies are.
Copywriter: Emory Sittig
Art Director: Kate Ichinose