Winners & Finalists

To some, Tootsie Rolls might be looked at as a little bit boring, perhaps even one-dimensional. Tootsie Roll wants to remind people that “this old guy’s still got it, Toots”. Just like their favorite candy, these extreme seniors have still got it goin on. And just like the long-standing sweet treat, they most certainly won’t be forgotten or left in the dust.

Creative Team: Emory Sittig & Kate Ichinose

50% of Generation Z has reported feelings of depression stemming from a sense of lack of control in their lives.

This anxiety is often rooted in the fear of an impending apocalypse, driven by concerns about global warming.

Rather than facing climate change alone, Velveeta offers a comforting alternative for these uncertain times: their shelf-stable, gooey cheese. Now available in an airtight, heat proof, resealable metal can with a 50-year shelf life, Velveeta ensures that even in the darkest circumstances, you can still enjoy a touch of pleasure.